About Us

There's no one quite like us...

The unfortunate reality is this: supplement regulation is weak. As a result, many brands have chosen profits over quality time and time again.

We expect excellence in natural products and dedicate our lives to seeking out those brands who strive to provide it. All the products we sell meet our rigorous, evidence-based standards.

Only these products that exceed our standards for best-in-class become “Vitality Approved” and are proudly recommended in our store.

Vitality Approved is the new standard of excellence for purity and quality in supplements.