About Dr. Neal Smoller

Who Is Dr. Neal?


Dr. Neal Smoller is a holistic pharmacist, supplement expert, and the founder of Woodstock Vitamins.  


Dr. Neal’s mission is to challenge the natural products industry by redefining holistic care and setting the standard for supplement quality. 

His methods and products are backed by real science and with them he builds and supports his customers’ lifelong wellness strategies.

Dr. Neal’s Story

Dr. Neal started out working in his hometown family-owned pharmacy, Beadle's Pharmacy in Saugerties, NY when he was just 14 years old. His love for the profession was born, and he became hyper-focused on becoming a pharmacist like his mentors.

Pharmacists were trusted members of the community then, with deep connections to their patients, expansive knowledge, with a unique skill of making complex topics like medicine understandable.

After graduating and trying pretty much every aspect of pharmacy, he decided he is most at home in an independent pharmacy. 

He opened Village Apothecary in Saugerties with his original mentor, Beadle’s Pharmacy pharmacist Peter Gage.

Pharmacy, though, had become a medicine-pushing machine. People were relying heavily on medicines when they could be using preventive options instead.

The alternative was to use supplements instead. Supplements, as he was taught in school, were to sell, not to take.

This didn’t sit right with Dr. Neal. Some people were getting great results with supplements. Medicines aren’t the be-all and end-all.  No one in medicine, it seemed, prioritized healthy lifestyle choices in practice—it was only paid lip service.

There was an opportunity for a new path towards health in the community pharmacy. 

Dr. Neal has the responsibility of living with integrity. Can he look people in the eyes and tell them the supplement product he recommends is authentic and right for them?

Dr. Neal started asking tough questions. What was in these supplements? How were they made? What does the science look like?

The answers were not reassuring. 

With more questions and more overturned stones came more shock about just how big of a gap there is between the supplements people take and the wellness experience they think they’re getting.

Dr. Neal then decided to bring the best parts of pharmacy to the natural products space.  His mission is to provide wellness with integrity.

The Holistic Standard

Over the past decade, he’s refined his approach and his model.  He’s developed the Holistic Standard, which redefines holistic care as the science-backed pursuit of healthy goals using lifestyle, natural products, and conventional medicine. No one piece takes precedence; each builds upon the other and all three are necessary.

The Holistic Standard relies on quality supplements, and Dr. Neal has created a model to redefine supplement quality. 

Quality is more than manufacturing or legal compliance. Supplement quality also involves science—what dose, form, and general therapeutics are needed—as well as the ethics and morals of the company and their practices. 

The manufacturing practices, therapeutics, and ethics together make the Supplement Quality Standard a model to evaluate the true quality of a supplement product.

Dr. Neal’s Projects

Dr. Neal is a busy guy. Besides founding Woodstock Vitamins and developing the Holistic Standard and the Supplement Quality Standard, Neal still owns and manages his pharmacy, Village Apothecary in Woodstock, NY.

He also founded Supplement School, an online education platform teaching people how to build a sustainable wellness practice with their expertise in the center.

Dr. Neal writes all of the content for our blog, regularly creates webinars and videos, and hosts the successful wellness podcast, The Big Mouth Pharmacist.