This is where the natural products industry shows its true colors - and it's not pretty!  The unfortunate reality is, making a pure, concentrated probiotic that delivers the proper dose through expiration is rare. 

Even Vitality Approved brands when purchased outside of trusted channels may not maintain proper cold chain and have lower concentrations.

We have taken dramatic steps to ensure our Vitality Approved probiotic products have the most studied strains, with proper environmental controls, in the proper dose, to ensure the probiotic experience you expect.