Neal is a pharmacist who founded Woodstock Vitamins to help raise the bar on the natural products industry. With the help of his expert staff, he's developed the Vitality Approved quality standards to bring a new level of integrity and trust to wellness. As a result, Woodstock Vitamins has become the go-to supplement brand for those who value transparency, quality, and pure ingredients in their supplement products.
Until now, there was no comprehensive measure of quality in the supplement industry. Regulations are weak and enforcement is difficult. As a result, supplements can be far from ideal - even dangerous. We’ve created the “Vitality Approved Standards”, an industry-first comprehensive list of traits a product should have. We’ve redefined quality and how we think about supplements. Settle for nothing less than best-in-class products.