Fandom & Wellness Fanaticism

The Big Mouth Pharmacist discusses fandoms

In This Episode

The idea of a superfan has become ubiquitous, but have you given thought to the psychology of it? Neal's guest, author Zoe Fraade-Blanar has done just that. She talks to Neal about the rise of superfandom and its acceptance in modern society; the philosophical concept of fandom; what's good about it, what's bad about it; how it can be exploited; concepts like 'shared toxicity' and 'posse syndrome'; and how to keep a healthy perspective when you become fanatical about something.

Topics Discussed

  • What is fandom
  • The rise of fandom
  • Fandom as Utopia
  • Pros and cons
  • Shared toxicity
  • Fan objects
  • Celebrity influence
  • Marketplace bidding for market research
  • Posse syndrome
  • Love-bombing
  • How to be a healthy fan 

All About Zoe Fraade-Blanar

Zoe Fraade-Blanar is a technologist, teacher, and interaction designer. She is an adjunct professor at New York University’s Interactive Telecommunications Program (ITP) at Tisch, and the NYU Arthur L. Carter Journalism Institute. She is also co-founder of Squishable, a user-driven design company and industry leader in fan-based social engagement.





About The Author

Neal is a pharmacist who founded Woodstock Vitamins to help raise the bar on the natural products industry.  With the help of his expert staff, he's developed the Vitality Approved quality standards to bring a new level of integrity and trust to wellness. As a result, Woodstock Vitamins has become the go-to supplement brand for those who value transparency, quality, and pure ingredients in their supplement products.

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