Behind The Scenes Of A Dispensary

In This Episode

Today Neal is joined by Thomas Winstanley, marketing director for Theory Wellness Dispensaries in Massachusetts.

With a Schedule 1 narcotic now legal in MA, the road to dispensing it responsibly is arduous. Thomas explains the processes to become a licensed dispensary and/or grower.

He and Neal discuss the costs and the financial risks of opening a dispensary, the need for security, and how to introduce new users.

Thomas also explains what some of the new terminologies mean to us old heads (and newbies) that just know it as ‘weed.’

Topics Discussed

  • The process of opening a dispensary in MA
  • Growing processes
  • Security
  • Banking
  • Edibles
  • First-time users
  • What are terpenes
  • What medical marijuana has done for legalization

All About Thomas Winstanley

Thomas Winstanley is the Director of Marketing for Theory Wellness, a small batch, craft cannabis company in Massachusetts.

As a native of the Berkshires, where their first recreational dispensary is located, Thomas helped usher in the legal sales of cannabis with the company.

Now, less than a year into the legal market, he shares his thoughts on the approach to legal cannabis, the road ahead in the industry, and the economics involved.


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Dr. Neal Smoller is a sarcastic, slightly unprofessional medical professional who talks truth about wellness, weed, and Woodstock.

Do supplements REALLY work? Are medicines REALLY the devil? How will my grandmother use recreational marijuana responsibly?

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About Dr. Neal Smoller

Dr. Neal Smoller is a holistic pharmacist, supplement expert, and founder of Woodstock Vitamins. Dr. Neal’s mission is to challenge the natural products industry, redefining holistic care and setting the standard for supplement quality. His methods and products are backed by real science, and with them, he builds and supports his customers’ lifelong wellness strategies.

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